Discover, Define, Develop, Deliver

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please contact tom@rapacioli.design

Hi, I'm Tom

A designer (UX/UI) and all round champion of human centered design with 20+ years agency experience.

I currently work, rest and play in London.

Work Approach Experience Bio Contact
Work Approach Experience Bio Contact

Work

Below is a sample of recent work
(I'm currently working on my portfolio, so watch this space)

Event Ticketing App

Dice FM

Research and design of new features

Learning Management System

V-Labs

Minimum viable product for The School of Systems Engineering

eCommerce

Blossom

A new website for a neighbourhood garden centre

Product Conception

Nuggets

A learning aid for students in lectures

Approach

By applying a design thinking approach (discover, define, design, deliver), I seek to understand the user, challenge assumptions, and redefine problems to identify innovative design strategies and solutions.

approach

Methodologies, outputs and tools used along the way

  • Research plans
  • Screener surveys
  • User interviews
  • Moderated and unmoderated user testing
  • Competitive/comparative research
  • User journeys
  • Affinity mapping / Empathy mapping
  • Personas, problem statements and HMWs
  • Workshop facilitation

  • User flows
  • Information architecture
  • Wireframing
  • Low to hi-fidelity prototypes
  • UX copywriting and microcopy
  • All aspects of UI and interaction design
  • Accessibility accreditation
  • Design studio facilitation
  • Design system creation
  • Design specification for hand-off
  • Brand strategy and creation
  • Art direction

  • Figma/Figjam
  • Optimal Workshop
  • Maze
  • Adobe Illustrator, inDesign, Photoshop
  • MS Word, Excel, PowerPoint
  • Basic HTML
  • Keynote
  • Post-its, paper, markers+ More

Experience

With 22 years agency experience - starting as a junior website designer in 2000, through to creative director and design director of two successful businesses - I bring a combination of business understanding and design knowledge.

On recent sabbatical I completed the UX Design Immersive course at General Assembly.

These experiences give me a well rounded, high level perspective on design challenges, underpinned by my belief that the most successful way to harness the true potential of a product or service is by connecting the sensibilities of its users with sound business sense.

Request a copy of my CV

Background

With a background in visual design and marketing production I have delivered countless projects across many channels including the design, delivery and QA of complex accessible websites. To see some of my previous visual design work please visit my portfolio here...

Visual Design Portfolio

  • Rapacioli Studio
    Founder/Design Director (2015 – Present)
  • UXD Immersive
    General Assembly (Mar – May 2022)
  • FRS London
    Founding Partner/Creative Director (2010 – 2014)
  • TR Studio
    Founder/Designer (2008 – 2010)
  • Yang Rutherford
    Senior Designer (2007 – 2008)
  • Interstate Associates
    Mid-Weight/Senior Designer (2004 – 2007)
  • Carter Wong Design
    Junior Website Designer (2000 – 2003)

  • National Housing Awards
    Best Marketing Campaign (Runner Up) 2019
  • Print Design and Marketing Awards
    (Shortlisted) 2019
  • National Housing Awards
    Best Brand Identity (Winner) 2014
  • New York Festival Awards
    Marketing Website (Shortlisted) 2007
  • D&AD
    Brand Identity (Shortlisted) 2002

  • Lime Wharf Brand Identity
    (Coloring your Brand, Dopress) 2013
  • Cecil Gee Lookbook
    (Brochure Design, RotoVision) 2008

A bit about me

I take my work seriously but like to have some fun along the way. I love a project, whether work, art or craft related or DIY and gardening. Oh, and if you want to get scientific about it, I'm an ENFJ according to the Myers Briggs test.

Excercise

I find running the best way to relax and re-energise. I also firmly believe that when you move your body you move your mind. I'm a fair weather cyclist - Sadly my rugby days are long behind me.

The Visual Arts

I love the visual arts and usually have a side project on the go. Nowadays it tends to be something I can do with the budding artists in the family. They’re now at the age when we can visit galleries together which is an absolute joy.

Food

With Italian heritage it's not surprising that I'm food obsessed. My grandparents were restaurateurs and my father worked in the wine trade. I've taken courses including the shellfish course at Billingsgate Market and enjoy nothing more than cooking for family and friends.

Music

Music is the most accessible art form and I have an eclectic taste. I'm a long retired Drum and Bass DJ and still collect records to go in my pride and joy, a 1960s Seeburg Jukebox.
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Thanks for dropping by
Let’s talk...